Life

in

​      rhythm

Objective

Develop unique brands and a cohesive system that allows for possible line extensions and sub-brands. Create compelling and engaging packaging through the use of various package templates, materials, typographic sensitivity, hierarchy, photography, and comprehensive prototyping.

Approach

This was a collaborative project with five other designers.
We created a retail experience that is focused on music, using popular streaming service Spotify as a platform. It is an entire brand’s presence translated into a retail store environment. We had one overall brand and four sub-brands created a cohesive branding system using color, type, and graphic elements that extended through all the sub-brands.

Retail Brand | Mezo

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Sub-Brand

Studeo | Office Products

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Sub-Brand

Viva | Homeware

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Sub-Brand

Ambient | Personal Care

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Sub-Brand

Rootine | Kitchenware

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Location

San Francisco, CA

Brooklyn, NY

Portland, OR

Target Audience

Musicians

Music Lovers

Music Enthusiasts

Professionals

Sub-Brand

Office Products

Homeware

Personal Care

Kitchenware

Teammates

Zaki Zhang

April Shen

Morgane Barratt

Brittany Odom

Johnny Lin

Alana Lucas

Aliya Salas

Vision Statement

We like to think that listening to music is somewhat of a ritual, and the music is only half the equation. The connection people have with music is made stronger and more memorable when combined with the perfect environment for the perfect song.

 

With this retail store we would like to allow those who enter to be immersed in these environments while also having the luxury to buy various home products and audio equipment.