Develop unique brands and a cohesive system that allows for possible line extensions and sub-brands. Create compelling and engaging packaging through the use of various package templates, materials, typographic sensitivity, hierarchy, photography, and comprehensive prototyping.
This was a collaborative project with five other designers.
We created a retail experience that is focused on music, using popular streaming service Spotify as a platform. It is an entire brand’s presence translated into a retail store environment. We had one overall brand and four sub-brands created a cohesive branding system using color, type, and graphic elements that extended through all the sub-brands.
Retail Brand | Mezo
Studeo | Office Products
Viva | Homeware
Ambient | Personal Care
Rootine | Kitchenware
San Francisco, CA
We like to think that listening to music is somewhat of a ritual, and the music is only half the equation. The connection people have with music is made stronger and more memorable when combined with the perfect environment for the perfect song.
With this retail store we would like to allow those who enter to be immersed in these environments while also having the luxury to buy various home products and audio equipment.