Woo,

luminous

      ideas

Objective

Select a poorly designed publication, using visual abilities and typography skills to illustrate the publication’s system. The magazine I chose is Ideas & Discoveries. The current publication does not meet many basic design principles and typographic guidelines. A good visual layout will greatly increase the level
of publication quality.

Approach

The visual system of the entire app uses gradient colors as the background. From yellow, the main brand color of Rosetta Stone, to red, which represents China. The combination of Chinese Pictographs and simplified characters can effectively help readers understand the meaning behind Chinese symbols. The simple, clean and easy-to-understand interactive interface enables beginners to quickly have a systematic understanding of the Chinese writing system.