The

playful

​        planet

Objective

The goal of this project is to redesign the CSR report for Lego. I was surprised to discover that LEGO is making its own efforts and contributions to accomplish a sustainable planet. Lego bids to make all products and packaging from sustainable materials in 2030. I want the audience to see what Lego is doing currently, and also what they are planning for the future.

Approach

I designed a consistent visual system using sustainable color schemes and images to highlight the existing responsibilities of LEGO and also promote their ideas about building an environmentally friendly planet. You will be surprised that LEGO is not only the pioneer of the traditional toy industry but also the leader in building a sustainable world. Lego’s effort is to create a better future for children.