Art

of

​    language

Objective

With over a billion native speakers, about 15% of the world’s population speaks Chinese as their mother tongue. That’s more than Spanish, English, French, and German combined! One in six people speaks Chinese. Rosetta Stone is one of the most beautiful designs, one of the top agencies, one of the most successful apps.  I chose Rosetta Stone as my entity and it will provide classes on the Chinese writing system

Approach

The visual system of the entire app uses gradient colors as the background. From yellow, the main brand color of Rosetta Stone, to red, which represents China. The combination of Chinese Pictographs and simplified characters can effectively help readers understand the meaning behind Chinese symbols. The simple, clean and easy-to-understand interactive interface enables beginners to quickly have a systematic understanding of the Chinese writing system.